Attracting the right customers to your website will help you finish off 2009 strong and charge ahead in 2010. Few marketers realize that there is free data available, which is easy to access and can help you better target your advertising. Avinash Kaushik leads a discussion to share ways for Using Data to Better Connect with Your Customers. You’ll learn how to find and use data from Google Trends for Websites, Insights for Search, and Ad Planner. Avinash offers tips for using this data to …

A discussion and demonstration of Google’s Conversion Optimizer, focusing on benefits, the difference between simple bid management and multi-dimensional bid management, a practical example, best practices and using the application. The video also features a testimonial from an advertiser who has experience success with the feature. For more information, visit www.google.com/adwords/conversionoptimizer.