WordPress 2.7 Introduction with Scott Frangos of WebFadds.com. Scott gives you an overview with some great editing tips, plus a very helpful optimization tip for conversions at your websites. Conversions occur when a visitor “converts” to a lead, or a customer — any action they take that moves them closer to your business objectives. Scott is a Website and Business Blog Developer and Optimization consultant focused on Content Management Solutions on the WordPress Platform, and the …

Laurence from the North America AdSense team shows you how to turn your custom channels into targetable ad placements. This feature allows advertisers to bid on specific ad units on your pages, and the descriptions you create will help them understand more about your site(s). More information about URL channels is available at www.google.com .