Posted By kimkitch
Date: August 17th, 2009
Category: all posts
Adventure’s Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.
Posted By kimkitch
Date: August 11th, 2009
Category: all posts
A discussion and demonstration of Google’s Conversion Optimizer, focusing on benefits, the difference between simple bid management and multi-dimensional bid management, a practical example, best practices and using the application. The video also features a testimonial from an advertiser who has experience success with the feature. For more information, visit www.google.com/adwords/conversionoptimizer.