Adventure’s Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

A discussion and demonstration of Google’s Conversion Optimizer, focusing on benefits, the difference between simple bid management and multi-dimensional bid management, a practical example, best practices and using the application. The video also features a testimonial from an advertiser who has experience success with the feature. For more information, visit www.google.com/adwords/conversionoptimizer.