Attracting the right customers to your website will help you finish off 2009 strong and charge ahead in 2010. Few marketers realize that there is free data available, which is easy to access and can help you better target your advertising. Avinash Kaushik leads a discussion to share ways for Using Data to Better Connect with Your Customers. You’ll learn how to find and use data from Google Trends for Websites, Insights for Search, and Ad Planner. Avinash offers tips for using this data to …

Adventure’s Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.