A keyword search tool is normally the first point of call when looking to rank a website or blog.  The google keyword suggestion tool is normally the initial stopping point when doing keyword research, but is it the best place?

The google keyword suggestion tool is free and that is why it is recommended for first time Internet Marketers. The downside to this though is that although the user can get how many times the keyword is searched for a month and the approximate competition, it does not do enough in depth analysis to determine how easy or hard the keyword is to rank for.

Good keyword suggestion tools are not free but they will save you many hours of sometimes fruitless searching trying to find that golden nugget of a keyword that you can rank for and make money from. There is nothing worse than spending hour upon hour trying to find different combinations of words and then using trial and error to try and get them to rank.  This is one of the main reasons why new people to Internet Marketing give up before they have even really got started.

When searching for a keyword it is often advisable to target both informational and buying ones.  This way you can do a two pronged promotion sending traffic to your sales page with the buying ones and to an e-mail capture page with the informational ones.

By doing this you can still get a chance to contact those people that are still doing research and not quite ready yet to purchase. Having those people on your list and sending out subtle reminders about your product will when they are ready to purchase normally result in a sale.

A lot of the keyword suggestion tools that you can purchase will do this by giving a commercial intent rating against the keywords that you choose. You can then separate these and use each group for each of the different types of promotion that you are looking to do.

The informational keywords are normally the how to type ones or a product name search.  The buying ones are more product name and model type as the searcher already knows what they want and is more often than not looking to buy.  Another good indication is if the searcher uses the word services in their search as again they are normally ready to purchase.

A good keyword search tool will not only give the amount of searches but will also give strength of competition including a list of the top ten sites in Google and how many backlinks they have linking to their site.  This will show you quickly whether to bother trying to promote the keyword that you have chosen or to forget it and look to another one.

Internet Marketers use small business marketing strategies when looking to do their promotions.  The keyword analysis software that they own is a major part of their long term marketing plan, you should make it yours as well.