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I had an interesting conversation on a forum the other night about the ranking of articles by the search engines. Some people were saying that they had great success and were on the top of Google and others were saying that no matter what they did they could not rank their articles at all. It was then suggested that some articles were shown and this is where things got interesting.

The articles that appeared to be ranking well were targeting keywords that should have been quite hard to rank for as they had a few thousand searches a month and there was a lot of competition. The articles with low search or termite keywords with not much competition were nowhere to be found in either Google or Yahoo.

When analysing the different articles further it was mentioned that one had a lot more stop words than the other and that this was probably causing the difference in search engine rankings.  Both articles had around 450 words in content so should have been considered by the search engines as quality content but on further investigation it showed that the better ranking article had less stop words than the other.

The article that was not ranking even though the keywords that were being targeted were low competition had almost 300 of these stop words in the content.  What this meant was that a majority of this article was ignored by the search engines and the words that were not were just single and long tail keywords.  This then meant that the article looked as though it was keyword stuffed and to Google and Yahoo this automatically raised an alarm and was therefore virtually ignored.

The other article on the other hand, even though it had over 200 of these words that get ignored had been formatted in a totally different way.  What the author of this article had done was to use semantically related keywords so keeping the quality and relevancy of his article.  This gave Google the content that it wanted and was therefore rewarded with a top search engine ranking for this article.

If you have any comments on this please leave them below

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Having a good link building strategy is essential if you want to achieve a top search engine ranking for your website.  Strategic link building in the eyes of google includes diversifying your links so that they do not come from just one avenue.

What this means is that you should not just link from say social bookmarking sites alone as this is classed as not having natural links and will often get your site ignored by the search engines. This in turn will mean that it will be harder to improve search engine rankings for your site.  Using automated link building tools is also not a good thing to use as they can only pull links from one source type.  So not only does this not look natural but you have no control over what sites these links come from and with the new Google Panda update many sites are now blacklisted.

Good link building campaigns will include using the following sources, press releases, social bookmarking sites, article directories and website directories. Having links from these different sites are seen to be natural and your site will then get an increased search engine ranking from the likes of Google, Yahoo and Bing.

Press releases are one of the most powerful ways of getting your message across about a product that you have released or one that you are promoting. You do however have to make sure that your press release is not a blatant advertisement, so checking out previously approved press release samples for correct formatting should stop yours from being rejected.  Making it more informational and leaving it so that the reader is wanting to know more will get it accepted and also make them more inclined to click on the link to your site.

Press releases are often best written by a third party as they will have a more unbiased view than if you wrote it yourself. If you do decide that you want to write it then having a look at some examples of press releases to give you a feel for how they should be written.

What you do not want to do and again this is something that will often get your press release rejected is to link directly to a product you are promoting as an affiliate. Warm your reader up with the press release and then offer them a link to a page on your website which will sell the features and benefits of the product or service that you are promoting. By the time the reader has reached this stage and if you have done things correctly they will have turned into a prospective customer and will click on your affiliate link.

On the other hand if the product or service that you are writing about is your own creation then you can link to it directly and your press release will more often than not be accepted. Again remember not to try and sell in your press release.

Although press releases are powerful on their own remember you need to remember that you want the links to your site to look natural. You should therefore incorporate links from social bookmarking sites and directory sites to ensure that you give your site the best chance of the increased search engine ranking that you are looking for. Remember that traffic is the lifeblood of any online business and without good visibility for your site, the chance of people seeing the products or services that you are offering will be severely limited.

“Backlink Builder” is a product that has just been released onto the market and using this link building strategy will definitely put you in favour with Google, Yahoo and the other search engines.

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Using press releases are a great way of announcing a new product or service that you are marketing. The following press release was written by a third party as i do not think that you can write an unbiased press release yourself.

The following press release example shows how they should be written to get acceptance.

Most people in the Internet marketing business know that a good link building strategy to websites is a proven way to get a top search engine ranking. The issue that has always caused the biggest arguments amongst the pros is the best way to build links naturally, and diversely enough to bring sustainable results. Google have recently stated that natural links hold much more weight than those that are automated

Successful marketer and businessman Kim Kitchener believes that submitting your content and websites to a range of properties is the best strategy to use in the long term.

“My clients have always seen the best results when using different types of links rather than just sticking to one kind only. I believe that links coming from directories, press release sites, and social bookmarking sites give a nice mix which not only appears more natural to the search engines, but also provides you with the opportunity to have your content viewed by more people worldwide.”

Kitchener has a very good point. Placing your links on different platforms means that you have a much better chance of having your content syndicated and spread around naturally, thus giving you even more links. The compounding effect of this can make a huge impact on where your web properties will appear on the search engines.

There has always been a sticking point when it comes to building links in this manner. Tracking down enough press release, bookmarking, and directory sites that are still active and receiving traffic can be a very time consuming, and frustrating task.

“This is why so many people rely on companies who supposedly build you a ton of backlinks, even though very often the results are terrible and many of your links are discounted for being spam anyway.” Kitchener notes.

In light of this fact, Kitchener has recently launched his brand new product “Backlink Builder”.

The product has been broken up into 3 parts. The first being a list of 50 links for social bookmarking sites, the second being a list of 50 press release sites, and the third being a list of 50 directory sites. This clever resource will save marketers everywhere masses of time because each pack comes with clickable live links that take you straight to the page on the site you post your link or content to.

The directory sites are all ranked in order of Page Rank and authority, meaning you can prioritize your strategy. “I wanted to make it as easy as possible for people to find quality sites to build their links on and I think these packs do just that” he says.

Finding 150 live sites with human visitors and sensible levels of traffic is something that would send many marketers running to the hills. With the “Backlink Builder” recently released, you can expect those in the know to be heading for the top of the search engines instead.

Find out now how the “Backlink Builder” works visit http://linkbuildingstrategy.kimkitchener.com/

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A keyword search tool is normally the first point of call when looking to rank a website or blog.  The google keyword suggestion tool is normally the initial stopping point when doing keyword research, but is it the best place?

The google keyword suggestion tool is free and that is why it is recommended for first time Internet Marketers. The downside to this though is that although the user can get how many times the keyword is searched for a month and the approximate competition, it does not do enough in depth analysis to determine how easy or hard the keyword is to rank for.

Good keyword suggestion tools are not free but they will save you many hours of sometimes fruitless searching trying to find that golden nugget of a keyword that you can rank for and make money from. There is nothing worse than spending hour upon hour trying to find different combinations of words and then using trial and error to try and get them to rank.  This is one of the main reasons why new people to Internet Marketing give up before they have even really got started.

When searching for a keyword it is often advisable to target both informational and buying ones.  This way you can do a two pronged promotion sending traffic to your sales page with the buying ones and to an e-mail capture page with the informational ones.

By doing this you can still get a chance to contact those people that are still doing research and not quite ready yet to purchase. Having those people on your list and sending out subtle reminders about your product will when they are ready to purchase normally result in a sale.

A lot of the keyword suggestion tools that you can purchase will do this by giving a commercial intent rating against the keywords that you choose. You can then separate these and use each group for each of the different types of promotion that you are looking to do.

The informational keywords are normally the how to type ones or a product name search.  The buying ones are more product name and model type as the searcher already knows what they want and is more often than not looking to buy.  Another good indication is if the searcher uses the word services in their search as again they are normally ready to purchase.

A good keyword search tool will not only give the amount of searches but will also give strength of competition including a list of the top ten sites in Google and how many backlinks they have linking to their site.  This will show you quickly whether to bother trying to promote the keyword that you have chosen or to forget it and look to another one.

Internet Marketers use small business marketing strategies when looking to do their promotions.  The keyword analysis software that they own is a major part of their long term marketing plan, you should make it yours as well.

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